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Zoe, the Smart Assurance co-pilot in doSmartQA

For organisations · Embrace plan

Embrace SmartQA

Make probing your team’s way of working.

Eliminate rework, enhance capacity. Build upfront clarity across specifications, early code, validation and deployment, through expert-led consulting, advisory and coaching, assisted by doSmartQA with Zoe.

Five solutions, one for each roleExpert-led consulting & coachingdoSmartQA with Zoe co-pilot for one year
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The shift

Eliminate rework, enhance capacity.

It is all about clarity now. Clarity is containment.

  • Software assurance was built for a slower world, to catch what went wrong after it was built.
  • AI made building far easier, and that discipline became inadequate almost overnight.
  • The risk moved to unclear intent, silent assumptions and drift, and these now spread at speed and at scale.

From checking

  • Checking what is stated, after it is built
  • Quality judged once, at the end
  • Confidence measured by volume and coverage
  • Rework found late and paid for in capacity

To probing

  • Probing intent, code and outcomes as work happens
  • Quality read continuously, across the lifecycle
  • Confidence backed by evidence
  • Rework prevented, and capacity released

The Practice of Probing: the act of examining, investigating or exploring the entire lifecycle of building, from conceptualisation, building and assessment to deployment and monitoring in production.

Program outcome

Make probing your team’s way of working

Teams deliver quality software faster, with more confidence and less rework.

Upfront clarity

Intent, assumptions and boundaries made explicit before build, for people and for AI.

Continuous assurance

Quality read continuously across the lifecycle, not judged once at the end.

Evidence, not volume

Confidence backed by evidence and measures that indicate outcomes.

Capacity released

Rework prevented at the root, so your teams accomplish more with less.

How it works

Five solutions, one for each role

Each Practice of Probing solution (POP) targets a critical point in the lifecycle, and a specific role. We shape the right mix for your organisation.

  1. 1POP1

    Requirement Clarity

    For product owners and business analysts. Express intent precisely, so requirements are clear and testable before build.

    Brochure →
  2. 2POP2

    Clarity in AI-Native Development

    For developers. Produce assumption-free code, and evaluate AI output before it spreads.

    Brochure →
  3. 3POP3

    Smart Assurance

    For QA practitioners. Move QA from downstream validation to upstream assurance, evidenced rather than assumed.

    Brochure →
  4. 4POP4

    Insightful Management

    For project managers. Judge risk with measures that indicate outcomes, read continuously.

    Brochure →
  5. 5POP5

    Capacity Improvement

    For senior managers. Free capacity by doing effectively, not just faster: prevention over rework.

    Brochure →

Every POP, in four strands

1 · DiagnosticsInterviews, a survey and your own artefacts: see where you stand
2 · MasterclassStructured learning: 90-minute sessions with a HyBIST expert
3 · Immersive coachingShort daily nudges, practised on real work with Zoe
4 · Expert-led implementationWeekly consulting to coach, advise and track the agreed measures
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